After being recognized in 2011 for having one of the “best websites in the industry” we were excited and motivated to have so many eyes on our little part of the web. Anyone who knows websites knows that they have to constantly evolve and adapt to stay current.
D’zine Alaska has been our marketing, design and branding partner for the better part of a decade and they design everything that makes Perfectionist… well… Perfectionist, including our websites. After launching a whole new website last summer (2014) that got great accolades from industry colleagues and specialists, we realized that we were needing to ramp up our SEO side of the site and that expanding to include someone who specialized in such services was going to be necessary. We needed to make sure that our website, unmatched in design and user experience, was performing on the back-end as well, driving traffic, and essentially sales to our door.
That’s when John, here at Perfectionist, and Don at D’zine Alaska sat down and talked about “who is the best source out there to accomplish the type of Search Engine Optimization (SEO) that we need?” That’s when Mitch Schaffer’s name came up. See, Mitch owns 1sixty8 media. His company also builds amazing websites… but Mitch specializes in SEO and site content development and management. Basically they know how to add content on a regular basis that will be relevant to the types of information online users will be searching for and will drive traffic to those post pages on your site. Between optimizing the site settings, page content and continually adding relevant content to the site, they have become SEO ninjas. The other major aspect to Mitch’s specialty was that he himself is a shop owner and he knows the 12 volt industry inside and out. His store in Pennsylvania was named the 2010 Mobile Electronics Retailer of the Year.
That is how the collaboration between D’zine Alaska and 1sixty8 media came together to create the beast of a website you now sit in front of, or hold in your hand. The idea was to harness the experience and industry leading expertise both companies are known for and bring them together into one amazing project. D’zine Alaska handled all things design and layout, ensuring that the bold and exciting design elements that enhanced the user experience were retained, so visitors would be impressed by what Perfectionist has to offer and who they are as a company, a company who invests in their brand and company culture.
1sixty8 media handled the backend, overseeing development and platform decisions, timeline and project management, content writing and working to adapt those technologies to fit the design and aesthetic goals D’zine Alaska had in mind. Their experience in developing sites specifically for John’s industry were vital in ensuring that the final product would not only make sure there were visitors coming to see it, but that they would become well informed and ready to become customers, which is the end goal of any business.
We are excited to launch our fourth website with D’zine Alaska at the helm and our first website with the unique and experienced skills of 1sixty8 media powering the machine and helping us achieve our vision of having THE best website in the industry. This powerhouse team-up really brought their A game and the end result is something we are very proud of.